Anne-Marie Traas (annemar.net) is now part of Hearth Creative (hearthcreative.studio).

Clear words
for real audiences.

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Our voice, tuned to you.

We write with purpose. Words that speak clearly and connect.

Whether you need thought leadership, a knowledge base people actually use, or content that keeps attention, we're here for it.

We bring perspective, clarity, and the kind of tone that feels right for your audience.

If your goal is to say something worth hearing, you're in the right place. You don't need every word mapped out — just a message, a goal, or a topic worth talking about. We'll help share the rest.

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Portfolio

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We smash keys until sentences appear.

We’re flexible about the shape a project takes.

Want thought leadership that people actually read? Need a knowledge base that customers can navigate without frustration? Content that informs, persuades, or keeps people coming back? We're in.

Some things we've written:

Thought leadership articles
Knowledge base content
Brand messaging
Case studies
Onboarding messaging
Opinion pieces

Some projects need a single piece. Some need an ongoing flow. We'll help figure out what fits — then make it clear, engaging, and true to your voice.

Let's chat

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This is the budget bit.

We don’t do cookie-cutter packages. Pricing depends on scope, complexity, and whether you need a single deep-dive piece or an entire library of content.

One-off thought leadership articles usually start around €500. Bigger projects — like an ongoing content series or a full knowledge base overhaul — can land in the €30,000+ range for a long-term engagement.

If you’ve got a project in mind, tell us about it and we'll give you a clear, custom quote.

Let's chat

Just need a second pair of eyes?

Perfect for short articles or final checks before publishing. We'll sharpen your writing so every word counts.

Starting at €167.

We're a great match if...

feelings matter to you.

You don't only care about whether the lighting's perfect or the grammar's spot-on. You care whether it makes someone pause, smile, laugh, or feel seen.

It's not about technical perfection.

It's about creating something with a soul.

you move with intention.

You care more about meaning than momentum. You like things that grow slow, last long, and maybe involve a bit of dirt under the nails.

You believe good things take time — especially if they're worth keeping.

you chat with animals.

Dogs. Cats. Ducks. A cow on the bike path. You're not above stopping to say hello to the non-humans of the world.

It's silly, a little tender, and says a lot about your ability to be present and let your guard down just a bit.

you value authenticity.

You're after work that feels true — not overworked, not sugarcoated. Something polished, but not plastic.

Voice, tone, and visuals that sound like you, look like you, and might just bring a tear to your eye.

Quotes, questions, ideas?

Imagine spotting someone interesting at a bar, walking up to say hi...and getting handed a form. That's what contact forms feel like to us.

We'd rather keep it human. Send us an email or a WhatsApp. Say hey, share your idea, tell us a joke. Just don't call unannounced — we won't answer. We're millennials, after all.

Let's chat