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Help Scout: How to create a knowledge base in 8 simple steps
Creating a knowledge base can feel intimidating, but it doesn’t have to be overly complex. That being said, it is one of things you want to get right, because while a well-crafted knowledge base empowers customers to solve problems and reduces the workload on your support team, a poorly built knowledge base can make things worse.

Anne-Marie Traas
May 20


Swifteq: The difference between internal and external documentation
Let’s explore how internal and external knowledge bases can be tailored to serve your company's distinct purposes, ensuring your customers and employees have the information they need right at their fingertips.

Anne-Marie Traas
Aug 15, 2024


Swifteq: How to create a knowledge base style guide and why you need one
Keeping a consistent voice and tone across different mediums builds your brand and creates trust with customers. It can even contribute to an increase in revenue.

Anne-Marie Traas
Jul 16, 2024


Tettra: How to create a content plan for your support team
A practical breakdown of how to prioritize topics, organize content, and build a support content roadmap so your team avoids...

Anne-Marie Traas
Feb 12, 2024


SupportMan: How to create great support documentation
Through this article, you’ll gain insight into how to start the documentation process, learn ten expert tips for writing successful support documentation, and see how a tool like Tettra can help you create the internal knowledge base of your dreams.

Anne-Marie Traas
Jan 12, 2024


SupportMan: Major types of customer service documentation
Support teams are constantly dealing with change. They’re forced to think on their feet, adjust on the fly, and have to be masters of finding accurate answers quickly.
That’s why having great support team documentation matters so much.

Anne-Marie Traas
Dec 14, 2023
Full portfolio


Help Scout: 17 best customer service software in 2025 (free & paid)
We found 17 customer service software platforms that are at the top of their game with features that cater really well to different types of businesses and support models.
Collaborator
Aug 13


SupportMan: 4 Effective customer service workflows explained
A breakdown of four foundational customer support workflows designed to boost speed, consistency, and scalability. Whether your ticket...

Anne-Marie Traas
May 27


Help Scout: How to create a knowledge base in 8 simple steps
Creating a knowledge base can feel intimidating, but it doesn’t have to be overly complex. That being said, it is one of things you want to get right, because while a well-crafted knowledge base empowers customers to solve problems and reduces the workload on your support team, a poorly built knowledge base can make things worse.

Anne-Marie Traas
May 20


Dock: Phased implementation: a better way to onboard SaaS clients
If you’re tired of failed implementations and stalled onboarding sessions, this guide will show you how to use a phased implementation plan to get better results. We’ll look at how to develop a structured plan, defining key deliverables at each stage, and how to use Dock’s tools to make the whole process smooth and simple.
Collaborator
Mar 28


Dock: Presales enablement guide: must-have tools, tactics & assets
In this guide, we’ll break down how to enable your presales team to scale their impact, reduce time wasted in unnecessary meetings, and help your sales org close more deals—without overloading your best technical experts.
Collaborator
Feb 21


Swifteq: Unlock Zendesk Guide’s multi-language features
It’s hard for native English speakers to imagine struggling to find information online since over half the internet is written in English (despite only around 16% of the world’s population speaking it proficiently). But I don't live in an English-speaking country, so I experience this struggle daily.

Anne-Marie Traas
Feb 18


Swifteq: Why the customer is not always right
The customer is always right.
It’s a phrase every business person knows — and one that makes customer service staff cringe. To be honest, the customer is not right quite often, and pretending otherwise is exhausting.

Anne-Marie Traas
Jan 21


Swifteq: How ticket escalation works with Zendesk
We’ve all been there. A customer reaches out with a baffling technical issue that no one on the team has encountered before.
The result?
That ticket languishes at the top of the queue, leading to a frustrated customer and a frustrated customer support team.

Anne-Marie Traas
Nov 21, 2024


Swifteq: Managing feature requests and bug reports
It’s a tale as old as time…or at least as old as the SaaS world: a bug is reported or a Saas feature requested, only to have it lost in the never-ending abyss of the backlog.

Anne-Marie Traas
Nov 19, 2024


Swifteq: Expert tips to setup a Zendesk chatbot quickly and easily
Whether you’re just starting out with a small venture or managing a sprawling corporate empire, embracing a chatbot could propel your customer service to new heights.

Anne-Marie Traas
Oct 10, 2024


Swifteq: Best practices for Zendesk triggers vs automations
Ticket triggers automate real-time responses, giving customers a quick reply and assigning the right agent, while automations for time-sensitive tasks keep your follow-ups and reminders on track.

Anne-Marie Traas
Sep 24, 2024


Help Scout: Ticket tagging made easy: tips and best practices
If you’re not tagging tickets yet and you’re not sure how to start, you’ve come to the right place. This guide will explain what ticket tagging is, why it's important, and how you can implement a ticket tagging system to streamline your support operations.

Anne-Marie Traas
Aug 20, 2024


Swifteq: The difference between internal and external documentation
Let’s explore how internal and external knowledge bases can be tailored to serve your company's distinct purposes, ensuring your customers and employees have the information they need right at their fingertips.

Anne-Marie Traas
Aug 15, 2024


SupportMan: The benefits of implementing tiered customer service
If you’re an early startup building out your first customer service department or you’re a new support leader trying to figure out the right structure for your team, you may not know how to assess if customer service tiers make sense for your company.

Anne-Marie Traas
Jul 18, 2024


Swifteq: How to create a knowledge base style guide and why you need one
Keeping a consistent voice and tone across different mediums builds your brand and creates trust with customers. It can even contribute to an increase in revenue.

Anne-Marie Traas
Jul 16, 2024


Peak Support: 5 ways to use your support team to drive revenue
Assuming your product does what customers need it to do, providing great customer support creates a one-two combination that leads to customer loyalty. Customers who see success with your product and receive great support are naturally more likely to repeat purchases and spread positive word-of-mouth to their friends.
But that’s just the tip of the iceberg.
Collaborator
Jul 1, 2024


Peak Support: The ROI of customer support
If you’re a customer service leader, chances are you’ve dealt with CFO's or other executives questioning the value of your team. Customer support teams are often seen as cost centers — a necessary function, but not something worth investing in beyond the bare minimum. Clinging to this perspective will inevitably harm your company in the long term.
Collaborator
Jun 24, 2024


Peak Support: Voice of the Customer Analytics: Using AI to supercharge your contact center's QA program
There’s no better way to do this than with your Voice of the Customer (VoC) analytics and QA program — two customer experience functions that used to be separated, but are blending together and evolving due to improvements in AI.
Collaborator
Jun 3, 2024


SupportMan: Customer support vs customer success: what's the difference?
Both customer support and customer success teams are designed to improve customer satisfaction and increase customer retention, thus increasing revenue for your company. But customer support is usually reactive with a shorter-term focus, while customer success is usually proactive with a longer-term focus.

Anne-Marie Traas
Mar 4, 2024


Tettra: How to create a content plan for your support team
A practical breakdown of how to prioritize topics, organize content, and build a support content roadmap so your team avoids...

Anne-Marie Traas
Feb 12, 2024


SupportMan: How to create great support documentation
Through this article, you’ll gain insight into how to start the documentation process, learn ten expert tips for writing successful support documentation, and see how a tool like Tettra can help you create the internal knowledge base of your dreams.

Anne-Marie Traas
Jan 12, 2024


Dock: Asynchronous customer onboarding: A guide for CS leaders
While there’s still a place for customer onboarding that’s primarily driven through synchronous methods, most businesses today would be better off defaulting to a more asynchronous approach.
Collaborator
Dec 28, 2023


SupportMan: Major types of customer service documentation
Support teams are constantly dealing with change. They’re forced to think on their feet, adjust on the fly, and have to be masters of finding accurate answers quickly.
That’s why having great support team documentation matters so much.

Anne-Marie Traas
Dec 14, 2023
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