Assuming your product does what customers need it to do, providing great customer support creates a one-two combination that leads to customer loyalty. Customers who see success with your product and receive great support are naturally more likely to repeat purchases and spread positive word-of-mouth to their friends. But that’s just the tip of the iceberg.

If you’re a customer service leader, chances are you’ve dealt with CFO's or other executives questioning the value of your team. Customer support teams are often seen as cost centers — a necessary function, but not something worth investing in beyond the bare minimum. Clinging to this perspective will inevitably harm your company in the long term.

There’s no better way to do this than with your Voice of the Customer (VoC) analytics and QA program — two customer experience functions that used to be separated, but are blending together and evolving due to improvements in AI.