top of page


Swifteq: Zendesk Google Sheets Integrations – Stop Manually Exporting Data
A practical guide to connecting Zendesk and Google Sheets for automated, flexible support reporting. You’re on a Friday afternoon call with your VP, who asks, “Can you send me month-to-date ticket volume and CSAT scores by agent?” You know that’s a 2-hour manual export away. And even if you stay late, the VP won’t see the report until Monday at the earliest—at which point the data is already outdated. Sure, Zendesk has native reporting in Explore. But it’s rigid and comes wit

Anne-Marie Traas
Dec 9, 20251 min read


SupportMan: 4 Effective customer service workflows explained
A breakdown of four foundational customer support workflows designed to boost speed, consistency, and scalability. Whether your ticket...

Anne-Marie Traas
May 27, 20251 min read


Swifteq: How ticket escalation works with Zendesk
We’ve all been there. A customer reaches out with a baffling technical issue that no one on the team has encountered before.
The result?
That ticket languishes at the top of the queue, leading to a frustrated customer and a frustrated customer support team.

Anne-Marie Traas
Nov 21, 20241 min read


Swifteq: Managing feature requests and bug reports
It’s a tale as old as time…or at least as old as the SaaS world: a bug is reported or a Saas feature requested, only to have it lost in the never-ending abyss of the backlog.

Anne-Marie Traas
Nov 19, 20241 min read


Swifteq: Expert tips to setup a Zendesk chatbot quickly and easily
Whether you’re just starting out with a small venture or managing a sprawling corporate empire, embracing a chatbot could propel your customer service to new heights.

Anne-Marie Traas
Oct 10, 20241 min read


Swifteq: Best practices for Zendesk triggers vs automations
Ticket triggers automate real-time responses, giving customers a quick reply and assigning the right agent, while automations for time-sensitive tasks keep your follow-ups and reminders on track.

Anne-Marie Traas
Sep 24, 20241 min read


Help Scout: Ticket tagging made easy: tips and best practices
If you’re not tagging tickets yet and you’re not sure how to start, you’ve come to the right place. This guide will explain what ticket tagging is, why it's important, and how you can implement a ticket tagging system to streamline your support operations.

Anne-Marie Traas
Aug 20, 20241 min read


Swifteq: The difference between internal and external documentation
Let’s explore how internal and external knowledge bases can be tailored to serve your company's distinct purposes, ensuring your customers and employees have the information they need right at their fingertips.

Anne-Marie Traas
Aug 15, 20241 min read


SupportMan: The benefits of implementing tiered customer service
If you’re an early startup building out your first customer service department or you’re a new support leader trying to figure out the right structure for your team, you may not know how to assess if customer service tiers make sense for your company.

Anne-Marie Traas
Jul 18, 20241 min read


Peak Support: 5 ways to use your support team to drive revenue
Assuming your product does what customers need it to do, providing great customer support creates a one-two combination that leads to customer loyalty. Customers who see success with your product and receive great support are naturally more likely to repeat purchases and spread positive word-of-mouth to their friends.
But that’s just the tip of the iceberg.
Collaborator
Jul 1, 20241 min read


Peak Support: The ROI of customer support
If you’re a customer service leader, chances are you’ve dealt with CFO's or other executives questioning the value of your team. Customer support teams are often seen as cost centers — a necessary function, but not something worth investing in beyond the bare minimum. Clinging to this perspective will inevitably harm your company in the long term.
Collaborator
Jun 24, 20241 min read


SupportMan: Major types of customer service documentation
Support teams are constantly dealing with change. They’re forced to think on their feet, adjust on the fly, and have to be masters of finding accurate answers quickly.
That’s why having great support team documentation matters so much.

Anne-Marie Traas
Dec 14, 20231 min read
bottom of page