Help Scout: Startup Customer Service: How To Avoid the Biggest Mistakes

Eight recurring mistakes early-stage startups make in customer service, and how to avoid them.

You've built a product, you’ve found paying customers, and now you need to actually support them.

Maybe you're the founder who is ready to hand off the reins or you've been hired to do customer support without knowing where to start or you're the engineer who was volun-told that support is now part of your job.

There's a plethora of excellent foundational guidance out there about what customer service is and how to do it well, yet I keep seeing the same mistakes over and over — mistakes that haunt companies for years.

This article provides eight tips on how to avoid those specific, recurring problems: the things founders and early team members consistently get wrong about startup customer service that cause pain for years to come.

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